Research and analysis on affiliate link health, the economics of link rot, and what publishers can do about it.
The complete affiliate publisher tech stack: CMS, link management, analytics, SEO, compliance. Plus the critical gap nobody talks about: link health monitoring.
Cookie deprecation, AI content explosion, network consolidation, and commission structure shifts. What changed, what it means for publishers, and why tooling hasn't kept up.
Affiliate networks lose nothing when your links break. That's why they don't alert you. A look at the incentive structure behind the monitoring gap.
Broken affiliate links cost publishers an estimated $200-400M per year. Here's how the math works, why it's invisible, and what's actually causing the losses.
Link rot silently breaks affiliate revenue. Research shows web links decay at alarming rates, and affiliate links are even more fragile due to tracking chains and merchant changes.